Privacy Policy

Effective Date: 14/05/25
Last Updated: 14/05/25

  1. Introduction
    At Sharp Matters, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us — whether through our website, booking forms, email, or in person. We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
  2. Who We Are
    Sharp Matters is a London-based mobile and courier knife sharpening service, formerly operating as Mirror Blade. We serve domestic and professional clients across London and the UK.

Data Controller:
Sharp Matters
Email: info@sharpmatters.co.uk
Phone: +44 7949 892193

  1. What Data We Collect
    We may collect and store the following personal data:
  • Identity Data: Name
  • Contact Data: Phone number, email address, postal address
  • Booking & Transaction Data: Service details, job history, payment information (not card numbers)
  • Communications Data: Emails, text messages, WhatsApp or website messages
  • Technical Data (via website): IP address, browser type, operating system, time zone
  • Marketing Preferences: Opt-ins for offers, referrals, updates
  1. How We Collect Data
    We collect data in the following ways:
  • Directly from you (e.g. online bookings, forms, emails, calls, messages)
  • Through our website contact or booking form
  • Automatically via cookies and tracking technologies (see section 8)
  1. How We Use Your Data
    We use your data to:
  • Provide and deliver sharpening and repair services
  • Respond to queries and service requests
  • Send booking confirmations and updates
  • Process payments
  • Offer aftercare advice and service reminders
  • Communicate promotions, reviews, and referral schemes (only if opted in)
  • Maintain business records and ensure legal compliance
  1. Legal Basis for Processing
    We process personal data under the following lawful bases:
  • Performance of contract – to fulfil our service obligations
  • Legitimate interests – to improve and promote our services
  • Consent – for marketing communications (opt-in required)
  • Legal obligation – if required by authorities or for tax/accounting
  1. Data Sharing
    We do not sell your data. We may share limited data with:
  • Service partners (e.g. couriers for deliveries, CRM tools)
  • Payment processors (e.g. PayPal, banks)
  • Legal or regulatory authorities if required by law

All third parties are GDPR-compliant and only access data where necessary.

  1. Cookies and Website Tracking
    Our website may use cookies and analytics tools (e.g. Google Analytics) to track visitor behaviour for performance, security, and improvement. You can control or disable cookies via your browser settings.
  2. How Long We Keep Your Data
    We only retain personal data for as long as necessary:
  • For service history: typically up to 6 years (for legal/tax reasons)
  • For marketing (with consent): until you unsubscribe

You may request deletion of your data at any time.

  1. Your Rights
    Under the UK GDPR, you have the right to:
  • Access your data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Object to processing or withdraw consent
  • Request data portability
  • Lodge a complaint with the ICO (www.ico.org.uk)

To exercise these rights, contact: info@sharpmatters.co.uk

  1. Data Security
    We store data securely and take appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse.
  2. Contact
    If you have any questions about this policy or your personal data, please contact:

Andrè Mannini
Founder, Sharp Matters
info@sharpmatters.co.uk
+44 7949 892 193